1976: First job – retail apprenticeship in a sports retail shop
At the age of 19: branch manager of an Intersport branch
1985 – 1994: race manager at the Alpine Ski World Cup for Fischer Ski
April 1994: start of a 12-year career with Adidas as field sales representative
4 years later: took over key account management
Another year later: promotion to sales manager and authorized signatory for the company
2006 -2007: GM / country manager for Amer Sports Austria
2007 – 2010: GM / country manager for Puma Austria and Slovenia
2010: Founded Zulehner Promotion, a management consulting company specializing in sales coaching, sports marketing and athlete marketing and promotion
At the same time: took over as International Sales Director for Kästle Ski for 2 years; responsible for customer service and sales in 16 countries with 7 agents and 8 importers