• 1976: First job – retail apprenticeship in a sports retail shop
  • At the age of 19: branch manager of an Intersport branch
  • 1985 – 1994: race manager at the Alpine Ski World Cup for Fischer Ski
  • April 1994: start of a 12-year career with Adidas as field sales representative
    4 years later: took over key account management
    Another year later: promotion to sales manager and authorized signatory for the company
  • 2006 -2007: GM / country manager for Amer Sports Austria
  • 2007 – 2010: GM / country manager for Puma Austria and Slovenia
  • 2010: Founded Zulehner Promotion, a management consulting company specializing in sales coaching, sports marketing and athlete marketing and promotion
    At the same time: took over as International Sales Director for Kästle Ski for 2 years; responsible for customer service and sales in 16 countries with 7 agents and 8 importers

Focuses after 2013

  • Corporate Consultancy focussing on revenue and results optimisation for trade and industry through strategic purchasing/sales, qualitative revenue development, meticulous planning and successful personnel management (see ‘Services/Consultancy’ below)
  • Training & Coaching of employees (see ‘Services/Training’ below)
  • Lectures & Keynote Speeches (see ‘Services/Lectures’ below)
  • Sports Management / Athlete Marketing (see ‘Services/Sports Management’ below)
Christian Zulehner